Published onMay 25, 2026The ROAS Trap: Why 10,000+ SKU Shopify Stores are Wasting 30% of Ad Spend on 'Discovery Friction'shopify-roashigh-sku-shopifyagentic-commerceecommerce-marketingScaling ad spend on a high-SKU catalog is a 'leaky bucket' problem if your search can't handle intent. Discover how agentic discovery fixes the ROAS trap for merchants with 10,000+ SKUs.