Analytics

Path Explorer is ShopGuide's intent-to-action engine. It detects shopper intent from on-page behavior and chat inputs, classifies the journey stage, selects the best next action, and continuously updates the path. It feeds real outcomes into analytics and experimentation so merchants can measure assisted CVR, revenue per session, and AOV impact.

"Messages sent" is a vanity metric. In 2026, we only care about "Revenue Attributed" and "AOV Boost." Here is how ShopGuide’s new analytics suite is changing the game.