Conversions

Path Explorer watches on-page actions and chat inputs, parses intent, classifies the shopper's journey stage, picks the highest-confidence next action, and updates in real time. It logs everything for measurement so merchants see exactly how guided paths lift CVR, AOV, and reduce dead ends in large catalogs.

Path Explorer is ShopGuide's intent-to-action engine. It detects shopper intent from on-page behavior and chat inputs, classifies the journey stage, selects the best next action, and continuously updates the path. It feeds real outcomes into analytics and experimentation so merchants can measure assisted CVR, revenue per session, and AOV impact.