Team
At the forefront of agentic commerce – Noah is 24, based in Freiburg, Germany, and taught himself AI during his studies. He founded ShopGuide (Die Ai-Agents) in 2024 to help big-catalog Shopify stores add agentic commerce in one click—driving up to 30% higher AOV and 5× higher customer engagement.
Proven impact – ShopGuide’s AI agents have generated over $250,000 in revenue for merchants. What started as a prototype and a cold call to Goodbean.de grew into a full Shopify app: weekly build cycles, context-aware agents on every page, and chat-to-purchase tracking. That first partner now sees the agent regularly close sales.
Sales and execution – Noah’s background is in sales and entrepreneurship: pre-sales at Enpal (renewables), co-founder of Spotee-Golf, and three-plus years across sales roles. He believes "Sales is everything"—and built ShopGuide so the agent does the selling, not just the talking.
Focused on Shopify – Noah and the team specialize only on Shopify: big catalogs, high AOV, and measurable outcomes. Young, technical, and merchant-obsessed.
Maxim Chepurin is the new CTO of ShopGuide. He brings deep expertise in agentic systems, scalable AI infrastructure, and Shopify integrations to lead our technical direction.
Maxim ensures our agents are production-grade, high-performance, and deliver real ROI for merchants with large catalogs.
Isaac Lewin is a Founding Member and Lead Shopify Architect at ShopGuide, where he builds agentic infrastructure for the world's most ambitious merchants. With a deep background in Shopify theme development and AI integration, Isaac bridges the gap between complex engineering and merchant growth.
Specialty – Isaac specializes in the Shopify Catalog API and Liquid optimization, ensuring that agentic commerce systems run at peak performance even for stores with 10,000+ SKUs.
Vision – Since implementing the first autonomous agent on Country Life Natural Foods, Isaac has been on a mission to kill the traditional search bar. He works closely with Shopify Plus agencies to deploy agents that don't just answer questions, but drive revenue.
Isaac is a recognized voice in the Shopify ecosystem, writing frequently about Generative Engine Optimization (GEO) and the future of Autonomous Retail.


