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      <description>The official guide to Agentic Commerce for Shopify. Learn how AI Agents, autonomous shopping, and guided discovery are transforming high-SKU stores and increasing AOV.</description>
      <language>en-us</language>
      <managingEditor>isaac.lewin@yourshopguide.com (Isaac Lewin)</managingEditor>
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      <lastBuildDate>Mon, 25 May 2026 00:00:00 GMT</lastBuildDate>
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    <title>The ROAS Trap: Why 10,000+ SKU Shopify Stores are Wasting 30% of Ad Spend on &#39;Discovery Friction&#39;</title>
    <link>https://blog.yourshopguide.com/blog/roas-trap-high-sku-shopify-discovery</link>
    <description>Scaling ad spend on a high-SKU catalog is a &#39;leaky bucket&#39; problem if your search can&#39;t handle intent. Discover how agentic discovery fixes the ROAS trap for merchants with 10,000+ SKUs.</description>
    <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
    <author>isaac.lewin@yourshopguide.com (Isaac Lewin)</author>
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